So a co-worker was telling me about a commercial he saw on TV last night for a product simply called 'IT'. There is a website http://www.whatis-it.com/ with commercials and other shit but no explanation of 'what IT is'. Has anyone seen this or know what 'IT' is?? 

a viral marketing campaign? 

a stephen king book... 

Information Technology. 

it's a dirty user 

The last "IT" marketing campaign was for Segways 

an advertising campaign that apparently is working 

I believe it's a pronoun. 

It's a talk show. 

Slickr: I think your right.

http://www.theitquestion.com/ 

I don't know. 

It was designed in sweden by japanese engineers? 

[fish out of water, flopping around on stage] 

If you look at the logo, it is the same font and color as the EBAY logo.

It is just a new function on EBAY. They are just using mysterious advertising as a means to spread the word. 

From the way the Japanese guy is moving around, I'd say it's gonorrhea.
I hear that product is being rebranded. 

gotta be for cigarettes 

Yeah, I saw the commercial too.
This whole "omg start rumors about something miraculous and world-changing and then have it be a total let down" -brand of campaign tactic reminds me of the bitter taste of the Segway.

Boy, I hope I don't lose too much sleep between now and Oct. 20th.
/yawns 

If you look at the logo, it is the same font and color as the EBAY logo.

Yeah but if go on that website, you can change "the logo"... 

Boy, I hope I don't lose too much sleep between now and Oct. 20th.

Fellating yourself?
/runs 

It's what we bring...... 

It's what we bring......

OMFG IT'S THE MOSH?!?!?! 

It never looses suction. 

Can you feel it, see it, hear it today?
If you can't, then it doesn't matter anyway
You will never understand it cuz it happens too fast
And it feels so good, it's like walking on glass
It's so cool, it's so hip, it's alright
It's so groovy, it's outta sight
You can touch it, smell it, taste it so sweet
But it makes no difference cuz it knocks you off your feet
You want it all but you can't have it
It's cryin', bleedin', lying on the floor
So you lay down on it and you do it some more
You've got to share it, so you dare it
Then you bare it and you tear it
You want it all but you can't have it
It's in your face but you can't grab it
It's alive, afraid, a lie, a sin
It's magic, it's tragic, it's a loss, it's a win
It's dark, it's moist, it's a bitter pain
It's sad it happened and it's a shame
You want it all but you can't have it
It's in your face but you can't grab it
What is it?
It's it
What is it?...

 

Mike Patton surrenders. 

It's my cock. 

It's driving me nuts!

/makes hook with forefinger 

The domain was bought by:

Registrant:
bbdo
megan bundy
401 E. 34th Street Apt. N. 5J
New York, NY 10016
US
Email: megan.bundy@bbdo.com

Hosted by: Rackspace.com
Dallas, TX

Created By Advertising Company:

BBDO Worldwide
1285 Avenue of the Americas
New York, New York 10019
United States

/that's all I have now 

"It" is what i would like to "do" with the girl holding the letters on the website.

You know, like, I'd like to "Do it" with her... get it?

Get it?

/crickets chirp

*sigh* 

It depends on what your definition of "it" is. 

It's the internet. 

It is iti. 

"It is what it is." 

is it? 

It's the caffeine, the nicotine, the milligrams of tar
It's my habitat, it needs to be cleaned, it's my car
It's the fast talk they use to abuse and feed my brain
It's the cat box it needs to be changed, it's the pain
It's women, it's the plight for power it's government
It's the way your given knowledge slow with thought control and subtle hints
It's rubbing it, itching it, It's applying cream
It's the foreigners sight seeing with high beams, It's in my dreams
It's the monsters that I conjure, It's the marijuana
It's the embarassment, displacement, It's where I wander
It's my genre, It's Madonna's videos
It's game shows, its cheap liquor,blunts, its bumper stickers with rainbows
It's angels, demons, gods, it's the white devils
It's the monitor, the soundman, it's the motherfucking mic levels
It's gas fumes, fast food, Tommy Hil, mommy's pill
Columbia House music club, designer drugs and rhyming thugs
It's bloods, cripts, fives, six,
It's stick up kids, It's christian conservative terrorists, it's porno
flicks
It's the east coast, no it's the west coast
It's public schools, it's asbestos
It's metholated, It's techno
It's sleep, life, and death
It's speed, coke, and meth
It's hay fever, pain relievers, oral sex, and smokers breath
It stretches for as far as the eye can see
It's reality, fuck it , it's everything but me
On and on and on and on
The list goes on and on and on and on
The list goes on and on and on and on
The list goes on and on and on and on
It's in the water, it's in the air, it's in the meat
It's indirect, indiscrete, it's inconsistent, incomplete
It's in the streets, every city everywhere you go
In every man it's the insanity, the fantasys, the casualties
It's the health care system, it's welfare victims
It's assault weapons, it's television religion, and it's false lessons
It's cops, police, pigs with badges guns and sticks
It's harassment and a complex you carry when you're running shit
It's wondering, if you get to eat, it's the heat,
It's the winter , the weather
It's herpes, and it's forever
It's the virus that takes the lives of the weak and the strong
It's the drama that keeps on between me and my seed's mom
It's that need to speek long, It's the hunger for attention
It's the wack , who attack songs of redemption
It's prevention, It's the first solution
It's loose its out for retribution, it's mental pollution, and public
execution
It's the nails that keep my hands and feet to these boards
It's the part time job that governs what you can afford
It's the fear, It's the fake
It's clear it can make time stop and leave you stranded in the year of
the
snake
It's the dollar, yen, pound, it's all denominations
It's hourly wages for your professional observations
It's on your face and it's in your eyes
everything you be
cuz it ain't me mother fucker, cuz it ain't me
On and on and on and on
the list goes on and on and on and on
the list goes on and on and on and on

-Atmosphere "Scapegoat" 

It's the Borg. 

bobby3eb puts the I in team

W....Oh 

it is how you keep mentally challenged people busy. 

It is my hairy cousin

/spongebob laugh 

[fish out of water, flopping around on stage]

[piano asplodes] 

geezes. if you watched the commercial, on the lower left side of the screen it says its from EBay. 

We all float down here... 

does any of this remind anyone of John Titor? (the beginning, not the fazer) he spoke of 'it' and what we thought of it and stuff, he was really interested to know. I think John Titor is the guy on the right. 

I used to know what 'it' was, but since then 'it' changed, now 'it' seems weird and scary to me. 

it is a monkey f-ing a coconut 

it is a monkey f-ing a coconut

damn

I was hoping it was a coconut f-ing a monkey 

geezes. if you watched the commercial, on the lower left side of the screen it says its from EBay.

i missed that part. which commercial? at what point in said commercial, is the word ebay visible? 

i liked the faith no more - epic reference :P 

in the commercial that was on the TV last night. on the lower Left hand side of the screen it had the copyright and the words ebay.com 

I'm still voting for stupid Segway commercial crap. They used the exact same wording in their first marketing campaign. 

These "What is ______ ????" marketing campaigns always amaze me....
people are SO willing to eat up meaningless hype...